FAR Part 31.205 -1 – Public Relations and Advertising Costs
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (American Marketing Association)
“Advertising is the action of calling something to the attention of the public especially by paid announcements.” (Merriam-Webster)
“Public relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” (Public Relations Society of America (PRSA))